Friday, January 30, 2009

Supporting Social Media

This week our department /division just added a bit more weight to the social media communications program. The publications and public relations teams merged to become one large external communications team. While the merger overall means many more opportunities for collaboration and streamlining of content, it has also meant that our social media program just acquired and audio & video specialist. Whoopee!

In our first all team planning session it was made clear that Social Media was now going to be a part of everyone's communications efforts, and our new team was to be the support and training arm. Everyone would have to find opportunities to spread their content beyond just it's current audience, and quantify their growth with some type of measurement.

I wonder if this communication department structure might become more of the norm as the economy forces us to do more with less, and quantify our progress more accurately?